Seth Rule('s)

Scanning through BusinessWeek.com, I came across a small post from an attendee of one of Seth Godin's seminars entitled Seth Godin on being indespensable. Over the course of the seminar, he delivered his secret to sucess — in four simple rules. Consider these:

1. “If there is a map or a set of rules, reject it. You will not get paid fairly if all you do is follow the rules.”

2. “What you must do is [create] generous art, gifts that change people, connect with people, lead with people, make change that matters.”

3. “Ship it.”

[This referred to the tendency we all have to talk ourselves out of doing something, instead convincing ourselves that it’s too soon/not ready/not a good time/we’ll be laughed out of town if we try it now, clearly we should delay. The idea of shipping something that might not be perfect isn’t just creatively liberating, it’s really the only way to exist in a world where if you don’t launch your great idea, you’ll miss your moment altogether.]

4. “Treat the platform as an opportunity to give gifts and make change, not something to survive to get to tomorrow.”

I thought they were good guidelines.