AIGA —The designer of 2015

In my first post on this blog, "Well, we're not in Kansas anymore...", commenting on Steve Baty's post, you may have detected a note ambivalence about yet one more post extolling the need for designer's to re-examine their professional roles. Perhaps that's because i recently re-read AIGA's commentary on "The designer of 2015" which also had little meat to chew on. Maybe it's because i read a post in 2003 by Clement Mok, then president of AIGA, entitled "Time for Change", which did actually have some meat and meaning. In my personal opinion, it's a worthy read for anyone aspiring to work in the 'graphic' design profession. It's worth a few minutes, even if it just articulates what we think we already know.