Crystalizing theAugmented Reality Brand Platform

To summarize the direction of the Augmented Reality Brand Platform.

Theme.
A distilled explanation of concept is that Augmented Reality is the ability to superimpose meta data and sensory enhancements over a real world environment in real time. More simply, it means having access to the planet's knowledge base wherever you are, and whenever you need it.

The colorboard.
The image and color choices were deliberate and intended to evoke associations of financially stablity, advanced technology, cutting edge, best-of-breed, innovative, global knowledge on a personal level.

Soundscape.
The thoughts were to give the impression of something well orchestrated — maturing and coming of age of a technology — achieving synchronicity, arriving, release (easing), upbeat and positive.

Feedback from AR ning network.
Most guests 'got it' and had some degree of enthusiasm about its possibilities. Almost everyone took the time to think of an application that would enhance their lives. Nobody seemed terribly concerned about AR further diminishing their social interaction — i.e. your iphone taking over your life (though not sure i'm convinced, seems anything can become an addiction). Through the types of applications my guests suggested, I was able determine enabling technologies (existing and emerging) that would/are needed to make the apps functional. By the nature of applications and technologies, one could see the industries (companies) that would profit through industry growth — as well as looking under the hood of the web at infrastructure and thinking about how it's financed.